| During
2001, the Department of Economic Policy & Research (DEPR)
conducted its first business survey to measure economic activity
and performance of the business community in 2000, compared
to 1999. It should be noted that 1999 was considered a very
slow year as some of the major economic indicators showed
decreases combined with the impact of Hurricane Lenny.
Since this survey was the first of its kind to be executed
by DEPR, there are no previous information or survey results
to compare growth, trends, and developments. However, these
results will serve as future reference to ascertain the
above-mentioned findings.
The survey covers information about businesses in general
as well as a distinction between N.V.s and Sole Proprietors
(SPs). In this report, we focused on key factors affecting
businesses to assess the various elements of businesses
operating in the economy. The major factors we concentrated
on were limited to the following:
1) The Type of Business (i.e. N.V. or Sole Proprietor)
2) The Location of the Business
3) The Main Activity
4) The Target Market
5) Their Performance
6) Cost Factors
7) Labor Issues
We have given cross analysis to ascertain correlation between
certain variables to arrive at specific points of concern
as well as to strengthen certain findings.
The findings suggest in general that 27% of the businesses
experienced an increase in sales in 2000, compared to 1999,
24% experienced no change in sales in 2000, compared to
1999, and a whopping 44% experienced a decrease in sales
during the same period, with only 5% giving no answer.
The primary reasons given for the businesses that experienced
an increase were mainly limited to having a good product,
increase in tourist arrivals, good location and increase
in local consumption.
The primary reasons given for the businesses that experienced
a decreased were concentrated around four major issues namely,
worse economy, too much competition, decrease in tourists
arrivals, decrease in local consumption. Ironically, these
are relatively the same arguments that those businesses
that experienced an increase in sales used to justify their
performance. This illustrates that the market has reached
its maturity point and there is merely a shifting of consumption
and economic activity from one business to the next.
This finding is strengthened by the fact the businesses
who have experienced an increase are newly emerging or entering
businesses in the market. There are very few businesses
that have been in the market for over 20-25 years that did
experience an increase in sales. Most businesses have been
in the market since 1980, which is relatively consistent
with the commencement of the economic development of St.
Maarten. However, businesses starting or being established
in later years (from 1990s to present) amounted to
62% and of these businesses 55% experienced growth in sales
in 2000, compared to 1999.
When we consider developments in the labor market these
also seem to suggest and agree with this theory as most
businesses on average laid-off 2.1 persons, and on average
hired an additional 3.1 persons. This has a net effect of
an average additional employment of at least one person,
which is supported by the unemployment rate decrease during
the corresponding period. Generally, 11% of businesses laid-off
employees, while 75% suggested that they did not have any
lay-offs. The shifting of business and the level of competition
makes the competitive business environment conducive to
minimum wage employment. This was evident as there is a
heavy concentration of wages around the minimum wage (both
above it and below minimum wage).
From an economic development perspective this poses significant
challenges for individuals and families to progress in society
and to acquire an improvement in their standard of living.
On the other hand, these practices maintain wages at a moderate
level, keeps the cost of doing business lower, inflation
depressed, and our competitive position (i.e. export price)
at a competitive level.
This seems to imply that the newer businesses are considered
to offer a better product and subsequently,
consumers have been patronizing those establishment and
the businesses that do not offer a better product (which
could also possibly be considered a newer product).
This serves as an indicator to businesses that reinvestment
into the upgrading of their businesses as well as landlords
to upgrade their buildings to increase the sales and volumes
or in the case of landlords, maintaining your tenants and
rental income. Additionally, the key business factor of
location has also proven to be a valuable instrument and
advantage for businesses to succeed in this market.
The above-mentioned finding is consistent when we look
at the type of businesses, target market, and location.
All these variables illustrate the same pattern of businesses
performing good and bad are in the same line of business,
irrespective to who these businesses target and where they
are located. When we consider the target market we looked
at whether the business targeted locals, stay-over tourists,
cruise tourists, and/or regional tourists. Similarly, the
locations where primarily concentrated in Philipsburg, Cole
Bay/Cay Bay, Simpson Bay/Airport, Cul-deSac, St. Peters,
Illidge Road, Zagersgut and the other residential areas
to lesser extent, depending on the type of business (i.e
N.V.s or Sole Proprietor).
The report gives a further detailed breakdown and analysis
of business activity in St. Maarten, which gives a more
comprehensive knowledge of the positives and negatives.
This report offers insight to, both the private person and/or
business, as well as to government in particular to strengthen
their policy on the issuance of business licenses.
The individual or business could utilize this information
to strengthen their strengths and correct some of their
weaknesses, if they exist.
In conclusion, it is evident that the market is shrinking
as the number of businesses are on the rise, while the demand
or consumption is not growing at the same rate. This results
in the market share of each business becoming smaller (i.e.
the slice of the pie becoming smaller) for all aspects of
the community, businesses, taxis, buses, etc. For
example, some businesses have indicated the reason for their
increase or decrease in sales has to do with the tourism
increasing or decreasing, respectively.
However, the stay-over tourism figures during this period
has a shown slight decrease of 2.8%, however cruise tourism
jumped up by a whopping 41% in 2000, compared to 1999. A
possible explanation to this seemingly contradiction is
in the quality of tourist that might be visiting
our shores/island. Their spending power and disposable income
might not be from the middle to upper income, subsequently,
this may have lead to many visits but this has not been
translated into higher sales for businesses.
An alternative but a less plausible explanation could be
that businesses may be offering products and/or services
that this market might not desire. However, indications
from tourism surveys have always indicated that the visitors
generally like St. Maarten and what is has to offer. A final
opinion on this issue will be the basis of the Tourism Master
Plan that will be written in the future, hopefully near
future.
In addition, to St. Maartens economy reaching its
maturity level, it should not be forgotten that the economy
is considered stagnant as a result of the numerous external
shocks, both natural and unnatural. From the various hurricanes
prior to 1999, then Lenny in 1999, lost of tourists season
in 2000 (Jan.-March) and then the tragic events of September
11, 2001. These events have resulted in St. Maartens
economy not being able to fully recover as the recovery
period is not sufficient or long enough before some other
form of external shock creates another set-back. This is
further frustrated by the fact the private sector is not
able to acquire the required reserves to take them through
the off-season. However, the economy has always and continues
to show resilience by regaining lost ground.
|